Project: Cardinal Classics Rebrand
Brief: Rebrand WalMart’s exclusive classic games line.
Result: Retention in WalMart’s $15M/year business
The Challenge:
Walmart asked for a rebrand after seeing Target’s Game Gallery rebrand.
Consumer testing said product photography is too generic.
Treat rebrand as a brand update, looking like an evolution of the previous styleguide.
The Approach:
Explore dynamic, atypical photography to catch the consumer’s eye on shelf.
Use a black and silver color scheme to further differentiate from Target’s Game Gallery.
Modernize fonts throughout branding.
The Result:
WalMart’s business was retained, equally ~$15M in sales