Project: 4D Build Rebrand
Brief: Rebrand a 3D Puzzle brand to better target its target demographic, 18-35 M “kidults”.
Result: 71% growth in sales first year of rebrand. Continued growth second year.
The Challenge:
Needed to capture passion 4D Builders put into their fandom and builds.
Packaging and branding seemed outdated compared to competitors.
Needed to quickly communicate what the product is on shelf.
The Approach:
Highly rendered, sleek logo for more modern look.
Simplified black background and Spot UV finish to give premium feel and pop color of the product.
Hyper realistic render with highlights on puzzle pieces and piece popping out to communicate product is a puzzle. Detached piece exposes inside armature of build.
The Results:
71% growth in sales YoY. Continued growth second year.
Renewed interest from retail buyers in brand.
Smooth alignment and approval process with licensors.